IBM : Split Second

The IBM of the future.

Published On
Jan 16, 2012

Editor's Pick

New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.

Smarter analytics, shown through the "Split Second" video, shows how long a second can be, transforming a watch face into a train track which swoops in on a view of the city. Smarter commerce, shown through "Ahead of Demand," uses photo-realism to show a story unfolding. And cloud, which Ogilvy says is the most ambitious of the lot, used 32 animators, illustrators and designers to create a world in the clouds. Models were painted by hand and mapped onto 3D wireframes, and "locations" were researched so they looked to be as realistic as possible.


Jan 17, 2012
Client :
Brand :
Agency :
Ogilvy & Mather
Production Company :
Art Director/Group Creative Director :
Mike Hahn
Copywriter/Group Creative Director :
Ryan Blank
Worldwide Executive Creative Director :
Susan Westre
Chief Creative Officer :
Steve Simpson
Copywriter :
Fred Kovey
Copywriter :
Andrew Mellen
Art Director :
Jillian Abramson
Executive Producer :
Lee Weiss
Production Coordinator :
Jess Latour
Producer Assistant :
Dave Lambert
Executive Music Supervisor :
Karl Westman
Production Company :
Director :
Creative Director :
Marie Hyon
Creative Director :
Marco Spier
Executive Producer :
Lucia Grillo
Senior Producer :
Crystal Campbell
Associate Producer :
Kay Chen
Storyboard Artist :
Ben Chan
Design :
Ben Chan
Design :
John Saunders
Design :
Angela Zhu
CG Lead :
Dan Gregoras
CG Producer :
Denis Kozyrev
CG Producer :
Henning Koczy
CG Producer :
Andrew Jerez
CG Producer :
Jordan Harvey
CG Producer :
Joerg Liebold
CG Producer :
Bogdan Mihajlovic
Lead Compositor :
John Loughlin
Compositor :
Elliot Blanchord
Compositor :
Markus White
Flame Artist :
Evan Schoonmaker
Editor :
Cass Vanini
Editor :
Jonathan Flaum
Music :
APM Music

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