Canadian Bank Zag Wants You to Write its Launch Jingle

Site Lets You Pick Your Musicians, Select Your Audio and More

Published On
Jul 28, 2015

Editor's Pick

Crowdsourcing jingles isn't a new idea (U.K. retailer Waitrose recently did it for a festive campaign), but Canadian bank Zag has built a pretty cool site to help you compete to record one for its upcoming launch campaign. The site, built by Toronto's Jam3, lets entrants pick their lead musicians, backup instruments and a range of other audio components to create their jingle. The winner will receive $10,000 as well as having their jingle appear as the official tune for the bank's advertising.

To drive people to the site, agency lg2 created a series of comedic web videos directed by Steam Films' Matt Atkinson featuring scenes of failed musical auditions (there's a guy who can only sing in auto tune, an endlessly operatic singer, a comedy drummer as well a hilariously earnest spoken word poet.) All of them sneak in a teensy bit of brand information, among the dry humor.


Jul 28, 2015
Zag Bank
Zag Bank
Creative Director:
Chris Hirsch
Creative Director:
Nellie Kim
Chris Hirsch
Art Director:
Nellie Kim
Digital Production Company:
Audio Producer:
Video Production Company:
Steam Films
Matt Atkinson
Melanie Hider

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Project Type