Canadian Bank Zag Wants You to Write its Launch Jingle
Site Lets You Pick Your Musicians, Select Your Audio and More
Jul 28, 2015
Crowdsourcing jingles isn't a new idea (U.K. retailer Waitrose recently did it for a festive campaign), but Canadian bank Zag has built a pretty cool site to help you compete to record one for its upcoming launch campaign. The site, built by Toronto's Jam3, lets entrants pick their lead musicians, backup instruments and a range of other audio components to create their jingle. The winner will receive $10,000 as well as having their jingle appear as the official tune for the bank's advertising.