Toyota : Sponsafier Case Study
From online design to real sheet metal.
Published On
Mar 23, 2010
Editor's Pick
NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest.
Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR>
Credits
- Date
- Mar 24, 2010
- Client :
- Toyota
- Brand :
- Toyota
- Executive Creative Director :
- Mike McKay
- Creative Director :
- Andrew Christou
- Art Director :
- Rick Ardito
- Copywriter :
- Grant Smith
- Art Director :
- Nick Luckett
- Copywriter :
- Eric Burnett
- Director, Integrated Production :
- Tanya LeSieur
- Multimedia :
- Tanya LeSieur
- Executive Interactive Producer :
- Tina Gongsakdi
- Associate Producer :
- Jenna Stepp
- Art Director :
- Abe Cortes
- Associate Creative Director :
- Ron Thompson
- Integrated Design :
- Ron Thompson
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Project Type
