Toyota : Sponsafier Case Study

From online design to real sheet metal.

Published On
Mar 23, 2010

Editor's Pick

NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest.

Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR>

Credits

Date
Mar 24, 2010
Client:
Toyota
Brand:
Toyota
Executive Creative Director:
Mike McKay
Creative Director:
Andrew Christou
Art Director:
Rick Ardito
Copywriter:
Grant Smith
Art Director:
Nick Luckett
Copywriter:
Eric Burnett
Director, Integrated Production:
Tanya LeSieur
Multimedia:
Tanya LeSieur
Executive Interactive Producer:
Tina Gongsakdi
Associate Producer:
Jenna Stepp
Art Director:
Abe Cortes
Associate Creative Director:
Ron Thompson
Integrated Design:
Ron Thompson

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Project Type