Toyota : Sponsafier Site

From online design to real sheet metal.

Published On
Mar 24, 2010

Editor's Pick

NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest.

Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR.

Credits

Date
Mar 24, 2010
Client:
Toyota
Brand:
Toyota
Executive Creative Director:
Mike McKay
Creative Director:
Andrew Christou
Art Director:
Nick Luckett
Art Director:
Rick Ardito
Art Director:
Abe Cortes
Copywriter:
Eric Burnett
Copywriter:
Grant Smith
Designer:
Ron Thompson
Director, Integrated Production:
Tanya LeSieur
Multimedia:
Tanya LeSieur
Executive Interactive Producer:
Tina Gongsakdi
Associate Producer:
Jenna Stepp
Production Company:
RESN
Creative Director:
Steve Le Marquand
Art Director:
Rik Campbell
Senior Digital Strategist:
Andy Williams
Lead Producer:
Jim Goldblum
Senior Designer:
Vinny Lowe
Senior Designer:
Francis Cheetam
Logo Animation:
Matt Hazard

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Project Type