Samsung Kicks off Paralympics Sponsorship With Moving Manifesto

72andSunny Releases Latest in 'Sport Doesn't Care' Campaign

Published On

Feb 20, 2014

Editor's Pick

In the world of sport, disabilities and abilities don't matter--only grit and determination. That's the point Samsung is trying to make in this introductory manifesto film out of 72andAmsterdam, part of its efforts to sponsor the Sochi 2014 Paralympics.

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Credits

Date: Feb 20, 2014

Brand :: Samsung

Client :: Samsung

Agency :: 72andSunny-Amsterdam

Director :: Henry-Alex Rubin

Production Company :: Smuggler London

Executive Creative DIrector/Writer :: Carlo Cavallone

Creative Director/Designer :: Paulo Martins

Writer :: Yann Corlay

Designer :: Wendy Richardson

Group Brand Director :: Caroline Britt

Senior Brand Manager :: Rebeccah Lowe

Brand Manager :: Hanna Petit

Film Producer :: Eline Bakker

Senior Business Affairs Manager :: Madelon Pol

Senior Business Affairs Manager :: Nickie Stevens

Director, Strategy :: Stephanie Newman

Communications Strategy Director :: Simon Summerscales

Executive Producer :: Fergus Brown

Executive Producer :: Chris Barrett

Producer :: Ramon Leakey

Director, Photography :: David Devlin

Edit House :: Whitehouse Post London

Editor :: Russell Icke

Assistant Editor :: Iain Whitewright

Executive Producer :: Lisa Kenrick

Post House :: Glassworks Amsterdam

Executive Producer :: Armand Weeresinghe

Colorist :: Scott Harris

Lead Flame Artist :: Morten Vinther

Flame Artist :: Kyle Obley

Flame Artist :: Urs Furrer

Flame Artist :: Bob Roijen

Music Company :: Madplanet London

Company Director :: Sam Morris

Company Director :: Dan Rodgers

Music License :: Audionetwork London

Title Track :: Fierce & Light

Composer :: Andy Dragazis

Publisher :: Madplanet/Andy Dragazis

Need a credit fix? Contact the Creativity Editors

Project Type

Video