Samsung Kicks off Paralympics Sponsorship With Moving Manifesto

72andSunny Releases Latest in 'Sport Doesn't Care' Campaign

Published On
Feb 20, 2014

Editor's Pick

In the world of sport, disabilities and abilities don't matter--only grit and determination. That's the point Samsung is trying to make in this introductory manifesto film out of 72andAmsterdam, part of its efforts to sponsor the Sochi 2014 Paralympics.


Feb 20, 2014
Brand :
Client :
Agency :
Director :
Henry-Alex Rubin
Production Company :
Smuggler London
Executive Creative DIrector/Writer :
Carlo Cavallone
Creative Director/Designer :
Paulo Martins
Writer :
Yann Corlay
Designer :
Wendy Richardson
Group Brand Director :
Caroline Britt
Senior Brand Manager :
Rebeccah Lowe
Brand Manager :
Hanna Petit
Film Producer :
Eline Bakker
Senior Business Affairs Manager :
Madelon Pol
Senior Business Affairs Manager :
Nickie Stevens
Director, Strategy :
Stephanie Newman
Communications Strategy Director :
Simon Summerscales
Executive Producer :
Fergus Brown
Executive Producer :
Chris Barrett
Producer :
Ramon Leakey
Director, Photography :
David Devlin
Edit House :
Whitehouse Post London
Editor :
Russell Icke
Assistant Editor :
Iain Whitewright
Executive Producer :
Lisa Kenrick
Post House :
Glassworks Amsterdam
Executive Producer :
Armand Weeresinghe
Colorist :
Scott Harris
Lead Flame Artist :
Morten Vinther
Flame Artist :
Kyle Obley
Flame Artist :
Urs Furrer
Flame Artist :
Bob Roijen
Music Company :
Madplanet London
Company Director :
Sam Morris
Company Director :
Dan Rodgers
Music License :
Audionetwork London
Title Track :
Fierce & Light
Composer :
Andy Dragazis
Publisher :
Madplanet/Andy Dragazis

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