What's Wrong With This Sports Illustrated Cover?

Couple Things, Including One That Might Upset Under Armour

Published On
Aug 16, 2016

Editor's Pick

Simone Biles, Katie Ledecky and Michael Phelps pose with the medals they've won in the 2016 Rio Olympics on the new Sports Illustrated cover -- but unfortunate timing means Biles is two medals down from her final count. But that's not the biggest problem.

It seems that something is truly wrong with the cover, at least from the P.O.V. of Under Armour, which has sponsored Phelps since 2010. (Phelps was the subject of this U.A. ad that only seemed to get better as the Olympics went on). Bloomberg points out that Phelps wears Nike sweatpants, constituting a "colossal screw-up" in the world of sports marketing. Under Armour spokeswoman Danielle Daly and Phelp's agent Peter Carlisle from Octagon Worldwide, told Bloomberg that the USOC required Phelps to wear Nike, sponsor of Team USA, but "three people with knowledge of the shoot said there was no such requirement."

The cover, which reads "The Greatests: Ledecky/Phelps/Biles. Stars of a Red Hot American Summer," pictures the three Olympians shot on Sunday by photographer Simon Bruty.

See the Behind the Scenes of the shoot on Sports Illustrated's site, in which you'll also see Simon Biles wearing Under Armour, although she's sponsored by Nike.