As the Chicago Cubs won the World Series last night after 108 years, ESPN was one of the first brands to react with a witty "This Is SportsCenter" spot.
The spot, by Wieden & Kennedy New York, was directed by comedy master David Shane at O Positive and features anchor Jay Harris walking into the office kitchen and changing a sign saying "Years since the Cubs won the World Series" from "108" to "0."
Next to it is the familiar "Days since the last workplace accident" sign; a UConn Huskies mascot wearing a neck cone walks in and changes that to 0 too. A third sign, which remains unchanged, reads "Years since the last butt fumble," (four, in case you're wondering -- a reference to the infamous 2012 NFL game between the Jets and Patriots.) A great way to celebrate the Cubs' victory with in-jokes for avid sports fans of all kinds.