Spotify : Getting Weird

Quiet spots pay tribute to the power of song

Published On
Mar 25, 2013

Editor's Pick

Droga5, Spotify's new agency, pays tribute to the power of music with a new campaign that will air start airing Monday. The main film, "For Music," is slow-motion look at a concert goer's crowd-surfing adventure, while a voiceover tells you why a song is so important. Turns out, it's because it's bigger than us, and because "we were all conceived to a 4/4 beat." There is not a lot of music in the spots, and they don't even tell you what Spotify actually does, but they are all a personal and emotional looks at music's power.

Two shorter spots show what else Spotify is for -- for a middle-aged music lover remembering for lover during his commute, and for a set of crazy partiers who dance it up during a weeknight house party. The commercials were directed by Park Pictures' Seb Edwards.

This isn't the first time Droga5 has lent its creative chops to the music industry. The agency previously advertised streaming service Rhapsody with a collaboration with Jay-Z. >

Credits

Date
Mar 25, 2013
Executive Interactive Producer:
Lindsey Slaby
Senior Digital Strategist:
Dan Neumann
Producer:
Caroline Kousidonis
Chairperson:
David Droga
Agency:
Droga5
Executive Producer:
Justin Pollock
Executive Producer:
Jackie Kelman
Director, Photography:
Hoyte van Hoytema
Director:
Seb Edwards
Production Company:
Park Pictures
Vice President, Global Marketing:
Erin Clift
Digital Producer:
Justin Durazzo
Head of Digital Strategy:
Chet Gulland
Head of Broadcast Production:
Ben Davies
Head of Integrated Production:
Sally-Ann Dale
Creative:
Kenny Kim
Client:
Spotify
Lead Copy:
Spencer Lavallee
Creative Director:
Graham Douglas
Group Creative Director:
Neil Heymann
Brand:
Spotify
Editor:
Trim Editing
Post Producer:
The Mill
Music:
Tonic Music
Sound Director:
Wave Studios
Sound Director:
Sonic Union

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Project Type