Spotify celebrates connection during coronavirus by highlighting songs people are streaming together around the world

Dolly Parton and Selena Gomez also share their lockdown playlists

Published On
May 07, 2020

Editor's Pick

Spotify is celebrating users "listening together" to the same tracks in its latest campaign, as it encourages people to use the streaming platform to feel connected during lockdown.

The campaign, created in-house, includes a microsite that visualizes people coincidentally playing the same track at the same time across the world; users are anonymous but you can see their locations. According to Spotify, the concept started as an experiment in 2014, when media artist Kyle McDonald had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other.

It's supported by creative, running across social and digital channels, that features celebrities sharing their lockdown playlists and cooking soundtracks; among them are Dolly Parton, Selena Gomez, Haim and Troye Sivan.

Spotify says the campaign is about "the power of audio to bring us closer together in a time when many of us are feeling apart," and says it's looking at more ways for people to "interact" with the "Listening Together" platform.


May 07, 2020
Client :
VP Global Executive Creative Director :
Alex Bodman
Head of Brand Design :
Rasmus Wangelin
Brand Design Director :
Carlo Luetto
Brand Design Director :
Erik Herrstrom
Art Director :
Josephine Tan
Art Director :
Steven Conaway
Copy Lead :
Chris Monk
Sr. Copywriter :
Colette McIntyre
VP Global Brand :
Alexandra Tanguay
Head of Global Brand :
Lauren Solomon
Global Brand Lead :
Christine Andren
Global Brand Lead :
Payman Kassaie
Global Brand Manager :
Christine Motch
Director of Integrated Production :
Belinda Lopez
Executive Producer :
Lauren Keller
Senior Producer :
Zack Grant
Integrated Producer :
Kenzie Tankersley
Global Strategy Director :
Zach Pentel
Creative Strategy Lead :
Nathan Doiev
Brand Strategy Consultant :
Chris Lubin
Social Impact Lead :
Lauren Siegal Wurgaft
Global Head of Consumer Marketing :
June Sauvaget
Global Head of Marketing Strategy :
Neal Gorevic
Global Marketing Manager :
Krista Scozzari
PR and Communications Director :
Cj Stanley
Head of Music PR and Communications :
Tamika Young
Head of B2B Communications :
Erin Styles
Legal :
Sarah Henderson
Legal :
Ali Zeren
Legal :
Claudia Strauss
Engineering Manager :
Gandalf Hernandez
Production Partner :
Active Theory
Website concept by :
Kyle McDonald
Artist & Label Marketing Manager :
Mary Catherine Kinney
Head of Cultural Partnerships :
Xavier Jernigan
Cultural Curator Editor :
Samuel Malave
Senior Manager US Marketing :
Kate Cohen
Marketing Manager :
Rachel Ring
Artist Media Manager :
Kaitlin Longworth
Social Community Manager :
Christopher Hill
Social Consultant :
Read Davis
Head of Studios Marketing :
Lauren Vu
Studios Marketing Manager :
Nicole Buntsis
Media Agency :
UM Worldwide

Need a credit fix? Contact the Creativity Editors

Project Type