Keith 'Suburban' Urban microwaves a burrito and trims his hedges in Spotify's latest ad
Spot from 'Music for Every Mood' campaign shows the celebrity enjoying the normal things in life
Editor's Pick
Earlier this year, Spotify showed us how it easily integrates into people’s everyday (sometimes embarrassing) lives in hilarious spots starring a guy singing in a shower, a woman in hangover recovery and more, in its campaign promoting how the platform offers “Music for Every Mood.” Now, Grammy-winning artist Keith Urban is just a run-of-the-mill dude in the latest spot in the effort, featuring his new single “We Were.”
The spot opens on Urban's more familiar, famous self, and we see him lighting up the stage for a screaming audience. It then cuts to scenes of "Keith Suburban," and we get a peek at the more "human” side of the country star. He trims his hedges, sweeps up a single leaf from the surface of his pool and waits patiently in front of the microwave while he re-heats his cold burrito. The barista at the local coffee shop even mistakes him for “Kate” when she calls out his latte order.
All throughout, he’s listening to Spotify (his playlist features tunes from H.E.R. and The Flying Burrito Brothers).
The spot, created in-house at Spotify, follows Urban’s previous Spotify collaboration from last year, when he was the inaugural artist on Spotify’s relaunched “Hot Country” playlist. The Perlorian Brothers directed via MJZ.
Credits
- Date
- Jun 10, 2019
- Client :
- Spotify
- Agency :
- Spotify In-House
- VP Global Brand :
- Alexandra Tanguay
- VP Global Executive Creative Director :
- Alex Bodman
- Global Head of Brand Design :
- Rasmus Wangelin
- Director Integrated Production :
- Belinda Lopez
- Group Creative Director :
- Dan Brill
- Creative Director :
- Heather Brodie
- Creative Director :
- Tal Midyan
- Senior Producer :
- Jenna Allchin
- Production Coordinator :
- Kenzie Tankersley
- Global Brand Lead :
- Payman Kassaie
- Global Head of Consumer Marketing :
- June Sauvaget
- Director Global Marketing Strategy & Planning :
- Emmanuel Orssaud
- Head of Global Media :
- Scott Marsden
- US Marketing Lead :
- Kaleb Ruel
- Marketing Lead :
- Kate Cohen
- Marketing Coordinator :
- Dayna Tran
- Global Media Manager :
- Kathryn Griffin
- Social Community Manager :
- Christopher Hill
- Social Media Coordinator :
- Jessica Bain
- Head of Artist & Label Marketing :
- Brittany Schaffer
- Artist & Label Marketing Manager :
- Mary Catherine Kinney
- Music Marketing Manager :
- Blaike Ford
- Production Company :
- MJZ
- Senior Executive Producer :
- Eriks Krumins
- Producer :
- John Mullins
- Director :
- The Perlorian Brothers
- Editorial :
- Cosmo Street
- Head of Production :
- Luiza Naritomi
- Editor :
- Craig Deardorff
- Assistant Editor :
- George Irizarry
- Assistant Editor :
- Michelle Cevallos
- Sound Mix :
- Sonic Union
- Producer :
- Patrick Sullivan
- Sound Designer & Mix Engineer :
- Owen Shearer
- Post Production :
- MPC
- Executive Producer :
- Matthew Loranger
- Producer :
- Krystle Timm
- Colorist :
- Kris Smale
- Music :
- APM
- Music :
- West One Music Group
Need a credit fix? Contact the Creativity Editors
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