Spotify thanks protest marchers, cake bakers, runners and more in tribute to premium listeners
The brand tapped 15 different artists to create animated video set to Dua Lipa track
Dec 14, 2020
Having already unveiled this year's "Wrapped" end-of-year campaign, Spotify today unveils an animated ad specifically thanking its premium listeners.
Like the outdoor work, the spot puts the focus on those who helped us "get through" 2020, singling out "rock star" parents as well as bakers of cakes, new runners, Black Lives Matter marchers, sweatpants and more (but not murder hornets). The brand tapped 15 different illustrators, artists and animators to create the animated spot, including Bryson Williams, Prathik Poojary, LouLou Jaoa, Jungmin Ryu, Black Power Barbie and Matt Reynolds.
The film, which is set to "Don't Start Now" by Dua Lipa (one of Spotify's top five most streamed artists), was produced by RiffRaff Films, and is running across social and digital media.