Spotify thanks protest marchers, cake bakers, runners and more in tribute to premium listeners
The brand tapped 15 different artists to create animated video set to Dua Lipa track
Editor's Pick
Having already unveiled this year's "Wrapped" end-of-year campaign, Spotify today unveils an animated ad specifically thanking its premium listeners.
Like the outdoor work, the spot puts the focus on those who helped us "get through" 2020, singling out "rock star" parents as well as bakers of cakes, new runners, Black Lives Matter marchers, sweatpants and more (but not murder hornets). The brand tapped 15 different illustrators, artists and animators to create the animated spot, including Bryson Williams, Prathik Poojary, LouLou Jaoa, Jungmin Ryu, Black Power Barbie and Matt Reynolds.
The film, which is set to "Don't Start Now" by Dua Lipa (one of Spotify's top five most streamed artists), was produced by RiffRaff Films, and is running across social and digital media.
Credits
- Date
- Dec 14, 2020
- Client :
- Spotify
- VP Global Executive Creative Director :
- Alex Bodman
- Group Creative Director :
- Marie Ronn
- Creative Direction :
- Oriel Davis-Lyons
- Creative Direction :
- Alex Reinoso
- Creative Direction :
- Chelsea Alburger
- VP Global Brand :
- Alexandra Tanguay
- Head of Global Brand :
- Lauren Solomon
- Global Brand Lead :
- Payman Kassaie
- Brand Management :
- Kathy Cho
- Head of Production :
- Lauren Keller
- Executive Producer :
- Shayan Amir-Hosseni
- Integrated Production :
- Kenzie Tankersley
- Integrated Production :
- Ava Abdoulah
- Business Affairs Lead :
- Lauren King
- Global Strategy Director :
- Zach Pentel
- Creative Strategy Lead :
- Nathan Doiev
- Global Marketing Strategy & Planning :
- Nienke Dettmeijer
- Global Media :
- Shannen Boynton
- Global Media :
- Sarah Schlein
- Premium Brand + Marketing :
- Veda Partalo
- Premium Brand + Marketing :
- David Broad
- Premium Brand + Marketing :
- Cleo Monrose
- Premium Brand + Marketing :
- Colin Parajon
- Premium Brand + Marketing :
- Jordan Toczynski
- Legal Council :
- Sarah Henderson
- Legal Council :
- Ali Zeren
- Legal Council :
- Claudia Stauss
- PR & Communications :
- Cj Stanley
- PR & Communications :
- Tamika Young
- PR & Communications :
- Brittney Le Roy
- PR & Communications :
- Erin Styles
- PR & Communications :
- Ashley Schlag
- Artist & Label Partnerships :
- Andy Sloan-Vincent
- Artist & Label Partnerships :
- Taryn Lacroix
- Production Company :
- Riff Raff Films
- Director :
- David Wilson
- Producer :
- Kate Brady
- Production Manager :
- Elspeth Vince
- Technical Lead :
- Carl Kenyon
- Editor :
- Thomas Grove Carter
- Editor :
- Josh Mannox
- Edit House :
- Trim Editing
- Post Production House :
- Black Kite Studios
- Post Producer :
- Tamara Mennell
- Post Supervisor :
- Paul Wilmot
- Colorist :
- Rich Fearon
- Animator & Illustrator :
- Bryson Williams
- Animator & Illustrator :
- Prathik Poojary
- Animator & Illustrator :
- Tim Rauch
- Animator & Illustrator :
- Moonjam 3D
- Animator & Illustrator :
- LouLou Jaoa
- Animator & Illustrator :
- Jungmin Ryu
- Animator & Illustrator :
- Angela Stemple
- Animator & Illustrator :
- Bruno Ferreira Bonfim
- Animator & Illustrator :
- Ian Miller
- Animator & Illustrator :
- Black Power Barbie
- Animator & Illustrator :
- Truba Animation
- Animator & Illustrator :
- Jungmin Ryu
- Animator & Illustrator :
- Lee Hardcastle
- Animator & Illustrator :
- Simon Wilches
- Animator & Illustrator :
- Lee Hardcastle
- Animator & Illustrator :
- Matt Reynolds
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