Nike : Spotlight
Keep going.
Published On
Oct 31, 2011
Editor's Pick
"Basketball never stops," tweeted LeBron James when the NBA lockout began. W+K Portland celebrate that with a big campaign and this spot, featuring James, Kevin Durant, rapper J. Cole, Coach K and lots of non-pro players -- all playing their game wherever they can. From the streets of Harlem to a tournament in Shanghai, the game never stops.
An accompanying Facebook page asks fans to demonstrate how basketball never stops for them, by tagging relevant photos, videos and tweets with #basketballneverstops.
Credits
- Date
- Nov 01, 2011
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Group Creative Director :
- Alberto Ponte
- Associate Producer :
- Dale Nicholls
- Group Creative Director :
- Ryan O'Rourke
- Copywriter :
- Brandon Pierce
- Art Director :
- Aramis Israel
- Director, Broadcast Production :
- Ben Grylewicz
- Producer :
- Jen Dennis
- Business Affairs Director :
- Amber Lavender
- Production Company :
- Park Pictures
- Director/DOP :
- Lance Acord
- Exec. Producer/Owner :
- Jackie Kelman Bisbee
- Exec. Producer/Head of Production :
- Dinah Rodriguez
- Executive Producer :
- Mary Ann Marino
- Line Producer :
- Aris McGarry
- Editorial :
- Rock Paper Scissors
- Editor :
- Carlos Arais
- Editor :
- Adam Pertofsky
- Executive Producer :
- Carol Lynn Weaver
- Post Effects :
- A52, LA
- Visual Effects Artist :
- Patrick Murphy
- Producer :
- Scott Boyajan
- Sound Designer :
- Gus Koven
- Sound Director :
- Stimmung
- Music Company :
- Robot Repair
- Composer :
- Douglas Darnell
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Project Type
