Nike : Spotlight
Keep going.
Published On
Nov 01, 2011
Editor's Pick
"Basketball never stops," tweeted LeBron James when the NBA lockout began. W+K Portland celebrate that with a big campaign and this spot, featuring James, Kevin Durant, rapper J. Cole, Coach K and lots of non-pro players -- all playing their game wherever they can. From the streets of Harlem to a tournament in Shanghai, the game never stops.
An accompanying Facebook page asks fans to demonstrate how basketball never stops for them, by tagging relevant photos, videos and tweets with #basketballneverstops.
Credits
- Date
- Nov 01, 2011
- Brand:
- Nike
- Client:
- Nike
- Agency:
- Wieden & Kennedy-Portland
- Group Creative Director:
- Alberto Ponte
- Associate Producer:
- Dale Nicholls
- Group Creative Director:
- Ryan O'Rourke
- Copywriter:
- Brandon Pierce
- Art Director:
- Aramis Israel
- Director, Broadcast Production:
- Ben Grylewicz
- Producer:
- Jen Dennis
- Business Affairs Director:
- Amber Lavender
- Production Company:
- Park Pictures
- Director/DOP:
- Lance Acord
- Exec. Producer/Owner:
- Jackie Kelman Bisbee
- Exec. Producer/Head of Production:
- Dinah Rodriguez
- Executive Producer:
- Mary Ann Marino
- Line Producer:
- Aris McGarry
- Editorial:
- Rock Paper Scissors
- Editor:
- Carlos Arais
- Editor:
- Adam Pertofsky
- Executive Producer:
- Carol Lynn Weaver
- Post Effects:
- A52, LA
- Visual Effects Artist:
- Patrick Murphy
- Producer:
- Scott Boyajan
- Sound Designer:
- Gus Koven
- Sound Director:
- Stimmung
- Music Company:
- Robot Repair
- Composer:
- Douglas Darnell
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Project Type
