Nike : Spotlight

Keep going.

Published On
Oct 31, 2011

Editor's Pick

"Basketball never stops," tweeted LeBron James when the NBA lockout began. W+K Portland celebrate that with a big campaign and this spot, featuring James, Kevin Durant, rapper J. Cole, Coach K and lots of non-pro players -- all playing their game wherever they can. From the streets of Harlem to a tournament in Shanghai, the game never stops.

An accompanying Facebook page asks fans to demonstrate how basketball never stops for them, by tagging relevant photos, videos and tweets with #basketballneverstops.

Most Popular

Credits

Date
Nov 01, 2011
Brand :
Nike
Client :
Nike
Agency :
Wieden & Kennedy-Portland
Group Creative Director :
Alberto Ponte
Associate Producer :
Dale Nicholls
Group Creative Director :
Ryan O'Rourke
Copywriter :
Brandon Pierce
Art Director :
Aramis Israel
Director, Broadcast Production :
Ben Grylewicz
Producer :
Jen Dennis
Business Affairs Director :
Amber Lavender
Production Company :
Park Pictures
Director/DOP :
Lance Acord
Exec. Producer/Owner :
Jackie Kelman Bisbee
Exec. Producer/Head of Production :
Dinah Rodriguez
Executive Producer :
Mary Ann Marino
Line Producer :
Aris McGarry
Editorial :
Rock Paper Scissors
Editor :
Carlos Arais
Editor :
Adam Pertofsky
Executive Producer :
Carol Lynn Weaver
Post Effects :
A52, LA
Visual Effects Artist :
Patrick Murphy
Producer :
Scott Boyajan
Sound Designer :
Gus Koven
Sound Director :
Stimmung
Music Company :
Robot Repair
Composer :
Douglas Darnell

Need a credit fix? Contact the Creativity Editors

Project Type
Viral / Guerrilla

Related work