Area : Spreadsheet the Love

Excel can be romantic.

Published On
Mar 23, 2012

Editor's Pick

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Using Excel -- which might be an accountant's only weakness -- the agency made a 'love story' that communicated the importance of an employee's travel well-being and distributed it to accountants via a personalized Web site.

Credits

Date
Mar 23, 2012
Brand:
Area
Client:
Area
Agency:
McCann Worldgroup-Helsinki
Creative:
Timo Silvennoinen
Creative:
Jyrki Poutanen
Graphic Designer:
Kim Takala
Graphic Designer:
Piia Seppla
Web Developer:
Karolina Hurmerinta
Agency Producer:
Niina Huttunen
Production Agency:
Anima Boutique

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Project Type