Area : Spreadsheet the Love
Excel can be romantic.
Published On
Mar 22, 2012
Editor's Pick
McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Using Excel -- which might be an accountant's only weakness -- the agency made a 'love story' that communicated the importance of an employee's travel well-being and distributed it to accountants via a personalized Web site.
Credits
- Date
- Mar 23, 2012
- Brand :
- Area
- Client :
- Area
- Agency :
- McCann Worldgroup-Helsinki
- Creative :
- Timo Silvennoinen
- Creative :
- Jyrki Poutanen
- Graphic Designer :
- Kim Takala
- Graphic Designer :
- Piia Seppla
- Web Developer :
- Karolina Hurmerinta
- Agency Producer :
- Niina Huttunen
- Production Agency :
- Anima Boutique
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Project Type