This Guy Goes on an Epic Quest to a Landfill -- but for What?

Another Classy Ad From the German Home Improvement Retailer

Published On
May 11, 2015

Editor's Pick

We're big fans of German home improvement retailer Hornbach's ads via Heimat, Berlin; this one is another vintage example. In the spot, a man goes on an epic quest to retrieve something from the trash; starting with trash cans and ending up at a garbage tip where he digs manically to find the item in question. Carl Erik Rinsch, who directed the spot via Trigger Happy Productions, Berlin, keeps us guessing to the end; we won't spoil it, but the tagline is "The Hornbach Spring Collection. Inspired by Your Projects."

The brand's previous ads, which include "And What Will Remain of You?" and "Festival," have brought similarly classy touches to the realm of home improvement.