Count on Wrangler to do strange things with its clothing. The brand once again teams up with Swedish creative shop Kokokaka to promote its Spring/Summer 2013 Men's line. The new site
features an interface similar to previous efforts, in which dragging a cursor will reveal the clothes"and models-- in all sorts of unique angles. But this time, the action's set against a surreal, cinema-gone-wild backdrop. A man flees from a tumbling car in one scene, another shoots out of a tunnel==and manages to change his outfit and land into a completely different location while yet another dude spins furiously like a drill against a metropolitan skyline.