This absurd mystery out of Leo Burnett and directed by Hungry Man's Scott Vincent tries to get to the bottom of a puzzling text message a mechanic receives. It reads, "Dale Earnhardt Jr. can't text." But who sent it? Dale did. What?
Exactly. The spot's a hilarious demo of Sprint's new "Drive First"app, which blocks and responds to texts while you're on the road, letting people know that you're unavailable to connect at the moment.