Sprite has a fresh take on LGBTQ+ Pride in this uplifting film

Santo returns with latest in the brand's 'You Are Not Alone' campaign

Published On
Nov 01, 2019

Editor's Pick

Last month, Sprite and Buenos Aires shop Santo debuted the “You Are Not Alone” campaign, includes a platfrom on Reddit designed to help help young people cope with their feelings of loneliness and isolation.

The brand and agency are now extending the message to help support the Pride festival in Argentina on November 2.

But here, they look at the celebration of LGBTQ+ rights through a fresh lens. The uplifting film depicts LGBTQ+ individuals preparing for the festival, their family and friends lovingly helping them to dress up and look their best for the big day.

At the end of the spot, however, the focus shifts back to the loved ones, who look on beaming with pride as the the parade-goers go out to stand tall as their true selves. 

Credits

Date
Nov 01, 2019
Client :
Sprite
Agency :
Santo
Chief Creative Officer :
Maxi Itzkoff
Executive Creative Director :
Juan Ignacio Etchanique
Copywriter :
Sebastian Blezowski
Copywriter :
Maxi Itzkoff
Art Director :
Ramiro Crosio
Art Director :
Juan Ignacio Etchanique
Producer :
Leandro Sussman
Producer :
Ella Sercovich
Producer :
Pedro Tobar
Production Company :
La Sagrada Familia
Director :
Pucho Mentasti
Director :
Nicolás Puenzo
Executive Producer :
Raimundo Bassano
Executive Producer :
Alejandro Lanezan
Producer :
Pilu Pilosio
Director of Photography :
Nicolás Puenzo
Art Director :
Marcelo Chavez
Edit :
Vanesa Ferrario
Grading :
Jorge Russo
Music & Sound Design :
Bamba Music
Client Producer :
La verde Pro
Client Producer :
Wada Gallardo
Client :
María Belén Colombo
Client :
Santiago Cony Etchart
Client :
Joaquín de Belaustegui

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Project Type