Sprite has a fresh take on LGBTQ+ Pride in this uplifting film
Santo returns with latest in the brand's 'You Are Not Alone' campaign
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Last month, Sprite and Buenos Aires shop Santo debuted the “You Are Not Alone” campaign, includes a platfrom on Reddit designed to help help young people cope with their feelings of loneliness and isolation.
The brand and agency are now extending the message to help support the Pride festival in Argentina on November 2.
But here, they look at the celebration of LGBTQ+ rights through a fresh lens. The uplifting film depicts LGBTQ+ individuals preparing for the festival, their family and friends lovingly helping them to dress up and look their best for the big day.
At the end of the spot, however, the focus shifts back to the loved ones, who look on beaming with pride as the the parade-goers go out to stand tall as their true selves.
Credits
- Date
- Nov 01, 2019
- Client :
- Sprite
- Agency :
- Santo
- Chief Creative Officer :
- Maxi Itzkoff
- Executive Creative Director :
- Juan Ignacio Etchanique
- Copywriter :
- Sebastian Blezowski
- Copywriter :
- Maxi Itzkoff
- Art Director :
- Ramiro Crosio
- Art Director :
- Juan Ignacio Etchanique
- Producer :
- Leandro Sussman
- Producer :
- Ella Sercovich
- Producer :
- Pedro Tobar
- Production Company :
- La Sagrada Familia
- Director :
- Pucho Mentasti
- Director :
- Nicolás Puenzo
- Executive Producer :
- Raimundo Bassano
- Executive Producer :
- Alejandro Lanezan
- Producer :
- Pilu Pilosio
- Director of Photography :
- Nicolás Puenzo
- Art Director :
- Marcelo Chavez
- Edit :
- Vanesa Ferrario
- Grading :
- Jorge Russo
- Music & Sound Design :
- Bamba Music
- Client Producer :
- La verde Pro
- Client Producer :
- Wada Gallardo
- Client :
- María Belén Colombo
- Client :
- Santiago Cony Etchart
- Client :
- Joaquín de Belaustegui
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