It takes some time to understand just what is going on in Johannes Leonardo's kooky new campaign for Sprite, which launched in Canada and will appear in Russia, China and parts of Africa over the next few months. Directed by The Glue Society, the spots feature a Sprite speaking to another Sprite. The campaign is dubbed "Obey You," and is a series of 20 films that, according to the brand, follow on from its brand message of getting teens to "stay true to themselves."

"Sprite" is the protagonist of the spots, and applauds Sprite bottles in a variety of situations -- one serving as a romantic fall-back in a movie theater, one in the unfortunate position of being sandwiched between thighs -- for living up to their thirst-quenching reputation.