Squarespace debuts first international campaign with the help of some unlikely advisors
Brand suggests that small biz owners should 'Squarespace It' in ads running in the U.S., U.K. and Canada
Editor's Pick
Website-building platform Squarespace has long positioned itself as the easiest, best option for entrepreneurs looking to create an online presence. But in a new campaign from the brand’s prolific in-house agency, people with a big idea are encouraged to “Squarespace it,” even if they need more than just a website.
Everyone in a diner seems to be in the know except for the man who wants to make “soap opera” a bathtime ritual. Sauna chess just might become the hottest new trend. And mimes struggle to get the point across during an avant-garde performance.
The ads are directed by Andreas Nilsson via Biscuit Filmworks and are running on broadcast and online in the U.S., U.K. and Canada—the first time Squarespace has made creative work specifically for international markets.
Social media spots feature the same type of messaging, using chat pop-ups for the volleys of questions and advice, including a spot in French for Eastern Canada.
Credits
- Date
- Mar 24, 2021
- Client :
- Squarespace
- Chief Creative Officer :
- David Lee
- Senior Director Creative :
- Gui Borchert
- Creative Staff Writer :
- Clare Anderson
- Creative Art Director :
- Alex Thompson
- Creative Design Lead :
- Lucia Orlandi
- Creative Designer :
- Pei Liew
- Creative Designer :
- Jessica Haag
- Director of Creative Production :
- Sandra Nam
- Staff Producer :
- Amy Kommatas
- Creative Producer :
- Danny Owens
- Senior Business Affairs Manager :
- Kiersten Bergstrom
- Production Company :
- Biscuit
- Director :
- Andreas Nilsson
- DOP :
- Lasse Frank
- Production Designer :
- Koja
- Partner / Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Producer :
- Jonathan Wang
- Head of Production :
- Shawn Moody
- Editorial :
- Cut + Run
- Editor :
- Ben Campbell
- Senior Assistant Editor :
- Chris Hutchings
- Managing Partner :
- Lauren Hertzberg
- Head of Production :
- Marcia Wigley
- VFX + Finishing :
- Company 3
- Lead Flame :
- Matt Welch
- Lead Flame :
- Aaron Neitz
- Lead Flame :
- Emily Irvine
- Flame Artist :
- Cody Edwardson
- Flame Artist :
- Sean Wilson
- Flame Artist :
- Cecile F. Tecson
- Flame Artist :
- Kelly Bumbarger
- Flame Artist :
- Ian Holland
- Flame Artist :
- Adam Watson
- Executive Producer :
- Connor Callaghan
- Senior Producer :
- Paula S. Jimenez
- Color :
- Company 3
- Senior Colorist :
- Sofie Friis Borup
- VP Short Form :
- Ashley McKim
- Color Producer :
- Alexandra Lubrano
- Composer :
- Christoffer Berg
- Mix + Sound Design :
- One Thousand Birds
- Mixer :
- Torin Geller
- Managing Director :
- Kira McKnight
- Producer :
- Alex Berner-Coe
- Chief Creative Officer :
- David Lee
- Senior Director Creative :
- Gui Borchert
- Creative Staff Writer :
- Clare Anderson
- Creative Art Director :
- Alex Thompson
- Creative Design Lead :
- Lucia Orlandi
- Creative Designer :
- Wan Kang
- Creative Designer :
- Pei Liew
- Director of Creative Production :
- Sandra Nam
- Senior Producer :
- Kim Santella
- Senior Business Affairs Manager :
- Kiersten Bergstrom
- Production :
- Squarespace
- Director :
- Gui Borchert
- Director of Photography :
- Eric Dettle
- Set Designer :
- Michael Yonker
- Line Producer :
- Kim Santella
- Photographer :
- Craig Reynolds
- Set Designer :
- Michael Yonker
- Retoucher :
- Derek Kalisher
- Editor :
- Laura Bermudez
- Motion Designer :
- Jae Yoo
- Mix + Sound Design :
- One Thousand Birds
- Mixer :
- Hayley Livingston
- Mixer :
- Sound Design + Mix
- Managing Director :
- Kira McKnight
- Producer :
- Alex Berner-Coe
- Color :
- Company 3
- Senior Colorist :
- Sofie Friis Borup
- VP Short Form :
- Ashley McKim
- Color Producer :
- Alexandra Lubrano
- Chief Creative Officer :
- David Lee
- Senior Director Creative :
- Gui Borchert
- Creative Design Lead :
- Lucia Orlandi
- Creative Senior Copywriter :
- Rose Chirillo
- Creative Senior Art Director :
- Miche Sieg
- Graphics Motion Designer :
- Jae Yoo
- Mixer / SFX :
- Michael Coffman
- Photographer :
- Craig Reynolds
- Retoucher :
- Bianca Carosio
- Director of Creative Production :
- Sandra Nam
- Senior Producer :
- Rebecca Magner
- Business Affairs Manager :
- Kiersten Bergstrom
- Chief Creative Officer :
- David Lee
- Senior Director Creative :
- Gui Borchert
- Director of Creative Production :
- Sandra Nam
- Creative Senior Copywriter :
- Rose Chirillo
- Creative Producer :
- Danny Owens
- Senior Business Affairs Manager :
- Kiersten Bergstrom
- Record & Mix :
- One Thousand Birds
- Sound Engineer :
- Torin Geller
- Managing Director :
- Kira McKnight
- Producer :
- Alex Berner-Coe
- Voiceover Talent :
- Grace Gray Avanti Talent
- Voiceover Talent :
- Mark Garkusha DDO Artists Agency
Need a credit fix? Contact the Creativity Editors
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