Squarespace debuts first international campaign with the help of some unlikely advisors

Brand suggests that small biz owners should 'Squarespace It' in ads running in the U.S., U.K. and Canada

Published On
Mar 24, 2021

Editor's Pick

Website-building platform Squarespace has long positioned itself as the easiest, best option for entrepreneurs looking to create an online presence. But in a new campaign from the brand’s prolific in-house agency, people with a big idea are encouraged to “Squarespace it,” even if they need more than just a website.

Everyone in a diner seems to be in the know except for the man who wants to make “soap opera” a bathtime ritual. Sauna chess just might become the hottest new trend. And mimes struggle to get the point across during an avant-garde performance.

 

The ads are directed by Andreas Nilsson via Biscuit Filmworks and are running on broadcast and online in the U.S., U.K. and Canada—the first time Squarespace has made creative work specifically for international markets.

 

Social media spots feature the same type of messaging, using chat pop-ups for the volleys of questions and advice, including a spot in French for Eastern Canada.

 
 
 

Credits

Date
Mar 24, 2021
Client :
Squarespace
Chief Creative Officer :
David Lee
Senior Director Creative :
Gui Borchert
Creative Staff Writer :
Clare Anderson
Creative Art Director :
Alex Thompson
Creative Design Lead :
Lucia Orlandi
Creative Designer :
Pei Liew
Creative Designer :
Jessica Haag
Director of Creative Production :
Sandra Nam
Staff Producer :
Amy Kommatas
Creative Producer :
Danny Owens
Senior Business Affairs Manager :
Kiersten Bergstrom
Production Company :
Biscuit
Director :
Andreas Nilsson
DOP :
Lasse Frank
Production Designer :
Koja
Partner / Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Producer :
Jonathan Wang
Head of Production :
Shawn Moody
Editorial :
Cut + Run
Editor :
Ben Campbell
Senior Assistant Editor :
Chris Hutchings
Managing Partner :
Lauren Hertzberg
Head of Production :
Marcia Wigley
VFX + Finishing :
Company 3
Lead Flame :
Matt Welch
Lead Flame :
Aaron Neitz
Lead Flame :
Emily Irvine
Flame Artist :
Cody Edwardson
Flame Artist :
Sean Wilson
Flame Artist :
Cecile F. Tecson
Flame Artist :
Kelly Bumbarger
Flame Artist :
Ian Holland
Flame Artist :
Adam Watson
Executive Producer :
Connor Callaghan
Senior Producer :
Paula S. Jimenez
Color :
Company 3
Senior Colorist :
Sofie Friis Borup
VP Short Form :
Ashley McKim
Color Producer :
Alexandra Lubrano
Composer :
Christoffer Berg
Mix + Sound Design :
One Thousand Birds
Mixer :
Torin Geller
Managing Director :
Kira McKnight
Producer :
Alex Berner-Coe
Chief Creative Officer :
David Lee
Senior Director Creative :
Gui Borchert
Creative Staff Writer :
Clare Anderson
Creative Art Director :
Alex Thompson
Creative Design Lead :
Lucia Orlandi
Creative Designer :
Wan Kang
Creative Designer :
Pei Liew
Director of Creative Production :
Sandra Nam
Senior Producer :
Kim Santella
Senior Business Affairs Manager :
Kiersten Bergstrom
Production :
Squarespace
Director :
Gui Borchert
Director of Photography :
Eric Dettle
Set Designer :
Michael Yonker
Line Producer :
Kim Santella
Photographer :
Craig Reynolds
Set Designer :
Michael Yonker
Retoucher :
Derek Kalisher
Editor :
Laura Bermudez
Motion Designer :
Jae Yoo
Mix + Sound Design :
One Thousand Birds
Mixer :
Hayley Livingston
Mixer :
Sound Design + Mix
Managing Director :
Kira McKnight
Producer :
Alex Berner-Coe
Color :
Company 3
Senior Colorist :
Sofie Friis Borup
VP Short Form :
Ashley McKim
Color Producer :
Alexandra Lubrano
Chief Creative Officer :
David Lee
Senior Director Creative :
Gui Borchert
Creative Design Lead :
Lucia Orlandi
Creative Senior Copywriter :
Rose Chirillo
Creative Senior Art Director :
Miche Sieg
Graphics Motion Designer :
Jae Yoo
Mixer / SFX :
Michael Coffman
Photographer :
Craig Reynolds
Retoucher :
Bianca Carosio
Director of Creative Production :
Sandra Nam
Senior Producer :
Rebecca Magner
Business Affairs Manager :
Kiersten Bergstrom
Chief Creative Officer :
David Lee
Senior Director Creative :
Gui Borchert
Director of Creative Production :
Sandra Nam
Creative Senior Copywriter :
Rose Chirillo
Creative Producer :
Danny Owens
Senior Business Affairs Manager :
Kiersten Bergstrom
Record & Mix :
One Thousand Birds
Sound Engineer :
Torin Geller
Managing Director :
Kira McKnight
Producer :
Alex Berner-Coe
Voiceover Talent :
Grace Gray Avanti Talent
Voiceover Talent :
Mark Garkusha DDO Artists Agency

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