Squarespace ads have featured the actual websites of celebrities for years. John Malkovich designed his own fashion line, Keanu Reeves likes motorcycles and Idris Elba is a multi-hyphenate and wants everyone to know it.
Now the website hosting service has partnered with WeTransfer’s editorial platform, WePresent, to showcase real people and their businesses, who get the same options and results as more famous clients.
“Make It Real” includes sites and short films for four black female entrepreneurs in the U.S. and U.K., featuring a combination of self-shot confessional-style clips, documentary vignettes and laudatory voicemails from friends and family.
Jade Purple Brown is a freelance visual artist and graphic designer In New York City who would have entered the industry sooner if she had had any role models in it. Liv Little is the CEO of Gal-dem, a media company she founded when she didn’t see enough women and non-binary people of color represented in mass media.
Sharmadean Reid is CEO of BeautyStack and founder of both WAH Nails and Future Girl Corp, a resource for women entrepreneurs she began when dealing with a lack of information and resources while starting her own business.
And Holley M. Kholi-Murchison is a multimedia storyteller and founder and CEO of Oratory Glory, a production agency in North Carolina.
The films are directed by Lou Jasmine via Pi Studios and are running on Squarespace and WeTransfer social media channels.