Squarespace subverts awful nicknames in first Australian campaign

The spots continue the brand's tradition of absurd humor as its international push expands

Published On
Jun 03, 2021

Editor's Pick

Squarespace launched its first Australian campaign, tapping into the Aussie penchant for nicknames in a pair of spots that showcase a website’s ability to redefine its creator.

“Make a Name for Yourself” follows people from the moment they receive their first name—birth—through the awkward years of growing up, as friends, teachers and family members sling permutations and entirely new monikers their way. It’s not a pleasant experience, by and large, so personal websites finally give them the sense of agency about their own identities that they’ve been craving.




That’s not to say it’s a serious campaign—both spots make their point with offbeat humor. Squarespace has long delivered absurdly comical spots, often featuring high-profile talent like a self-parodying Idris Elba a charmingly quirky Winona Ryder.

The capmpaign was directed by Sam Hibbard via Somesuch and were produced locally in and around Sydney. They are running on TV, radio, digital video and social.

The campaign marks Squarespace’s continued expansion overseas, after its first international spots debuted in March, which ran in Canada and the U.K.


Jun 03, 2021
Client :
Chief Creative Officer :
David Lee
VP Creative :
Ben Hughes
Creative Director :
Mathieu Zarbatany
Senior Art Director :
Timothy Scales
Staff Copywriter :
Pepe Hernandez
Senior Designer :
Albert Chang
Director of Creative Production :
Sandra Nam
Senior Producer :
Rebecca Magner Patrick
Business Affairs Manager :
Kiersten Bergstrom
Photographer/Retoucher :
Craig Reynolds
Photo Coordinator :
Spencer Blake
Production Company :
Director :
Sam Hibbard
James Brown
Production Designer :
Sal Boucher
Choreographer :
Cassandra Merwood
Head of Production :
Roger Zorovich
Executive Producer :
Molly Griffin
Local Service Company :
Managing Director :
Corey Esse
Executive Producer :
Loren Bradley
Line Producer :
Rona Lewis
Editorial :
Cabin Edit
Editor :
Greg Scruton
Assistant Editor :
Katie Pehowski
Managing Partner :
Carr Schilling
Executive Producer :
Adam Becht
Head of Production :
Liz Lydecker
Senior Producer :
Mary Stasilli
Producer :
Patrick Lewis
VFX + Finishing :
Shape + Light
Managing / Creative Director :
Rob Trent
Executive Producer :
Cara Lehr
HOP/Sr. Producer :
Jake Hibler
Flame Lead :
Wes Waldron
Flame Assist :
Pat Hunsberger
Color :
Colorist :
Sofie Friis Borup
Producer :
Alexandra Lubrano
Music + Sound Design :
Q Department
Mix :
Mixer :
Jeff Malen
Executive Producer :
Susie Boyajan
Producer :
Kayla Phungglan

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