Adidas & Yohji Yamamoto's Y-3 Campaign Makes You A Digital Video Mixmaster

Spring/Summer 2013 site invites users to play with artsy image and sound

Published On
Apr 30, 2013

Editor's Pick

Adidas and Y-3 bring more digital excitement to the fashion brand with an interactive film campaign that invites users to create an artful video piece with visual elements from photographer/director Pierre Debusscherea and ambient music artist Tim Hecker. The campaign, created via ACNE and Lloyd & Co represents a "study of movement, distortion and transformation" and lets the user manipulate and distort artsy images of models Juliane Gruner and Guerrino Santulliana in Y-3's spring/summer fashions, along with the experimental sound of Hecker's music.

The site follows Y-3's ambitious multiplatform interactive catwalk show, also created out of ACNE.

Credits

Date
Apr 30, 2013
Brand:
Adidas/Y-3
Client:
Adidas/Y-3
Interactive Creative Direction:
ACNE
Film Creative Direction:
Lloyd & Co.
Director, Photography:
Tosh Ozawa
Video Editor/Effects Artist:
Loic Maes
Music:
Tim Hecker
Styling:
Jay Massacret
Hair and Make Up:
Esther Langham
Hair:
Adrien Pinault
Global Head of Digital Brand Communications:
Clemens Dopjans
Editor:
Bill Stepanoski

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Project Type