Bus shelter ads and wildpostings in Canada evoke Kustom Kulture in all its glory on behalf of the Chevy Cobalt SS, which sponsored a summer series of DJ events called the Chevy Cobalt Club Tour. "A ballsy car oughta have ballsy ads," says MacLaren McCann writer Wade Hesson. "Especially if it's supposed to lure the disaffected urban youth who've been hooked on import tuner cars for decades. Rather than be Japanese wannabes, we showed the car as it is