These provocative billboards tell Swedes that their passwords are literally 'shit'

A new outdoor campaign from Sweden highlighting cybersecurity is reminding Swedes that their passwords are literally "shit." Yes, the s-word is the 16th most common internet password used in Sweden. 

The billboards, created by Akestam Holst for cybersecurity organization SSF, are actually based on the data from the list of the most common passwords in Sweden and they include: "shit," "f***ing," "dick" and (weirdly), "mom." So the agency turned the idea into fun and provocative copy, with captions like "F***ing is bad," and "Dick isn't hard enough," and "Your password is shit."

The campaign has been running on billboards and in print all over Sweden.