BBC : Stadium U.K
Athletes, prepare.
Published On
Jun 28, 2012
Editor's Pick
RKCR/Y&R and Passion Pictures' Pete Candeland team up for the BBC's marketing campaign and title sequences for the London 2012 Olympics.
Fully animated, the sequence centers around the idea of the U.K. as one giant stadium, featuring British athletes practicing in every corner of the country. Swimmers dive in the Scottish lochs, sprinters run in the streets, and weightlifters practice dockside.
The accompanying music, 'First Steps,' was written and performed by Elbow, along with the BBC Philharmonic Orchestra and the NovaVox gospel choir. Check out the gorgeous full version here.
Credits
- Date
- Jun 29, 2012
- Brand:
- BBC
- Client:
- BBC
- Agency:
- RKCR/Y&R
- Executive Creative Director/Production:
- Damon Collins
- Creative:
- Jules Chalkley
- Creative:
- Nick Simons
- Creative:
- Ted Heath
- Creative:
- Paul Angus
- Production Company:
- Passion Pictures
- Production Company:
- Red Bee Media
- Producer:
- Sarah Caddy
- Production Manager:
- Jane Hunt
- Music Supervisor:
- Dan Neale
- Animation Production:
- Passion Pictures
- Executive Producer:
- Michael Adamo
- Executive Producer:
- Hugo Sands
- Producer:
- Lottie Hope
- Producer:
- Anna Lord
- Director:
- Pete Candeland
- Art Director:
- Mario Ucci
- Art Director:
- Rick Thiele
- Head of CG:
- Jason Nicholas
- CG Coordination:
- Helen Lord
- Visual Effects Supervisor:
- Neil Riley
- Modeling:
- Mario Ucci
- Modeling:
- Cesar Nunes
- Modeling:
- Ian Brown
- Modeling:
- Florent Rousseau
- Modeling:
- Ander Gutierrez
- Modeling:
- Gary Newman
- Modeling:
- Mattias Bjurstrom
- Rigging:
- Chris Dawson
- Rigging:
- Jorge Bellot
- Rigging:
- Francois Pons
- Texture:
- Ellie Bond
- Texture:
- Emma Berkley
- Texture:
- Nikki Newman
- Texture:
- Florent Rousseau
- Texture:
- Ian Brown
- Texture:
- Gabriel Loques
- Previsualization:
- Xavier Zahara
- Previsualization:
- Mark Brown
- Previsualization:
- Martin Parissenti
- Previsualization:
- Richard Perry
- Animation:
- Cath Brooks
- Animation:
- Wes Coman
- Animation:
- David Sigrist
- Animation:
- Florian Mounie
- Animation:
- Conor Ryan
- Animation:
- Chris Olsen
- Animation:
- Mark Brown
- Animation:
- Rodrigo Torres
- Animation:
- James Farrington
- Visual Effects:
- Jamie Franks
- Visual Effects:
- Augusto Lombardi
- Visual Effects:
- Ciaran Moloney
- Visual Effects:
- Paulin Cointot
- Visual Effects:
- Michael Sofoluke
- Lighting and Rendering:
- Mario Ucci
- Lighting and Rendering:
- Rick Thiele
- Lighting and Rendering:
- Cesar Nunes
- Lighting and Rendering:
- Quentin Vien
- Lighting and Rendering:
- Patrick Krafft
- Lighting and Rendering:
- Christian Mills
- Matte Painting and Concept Art:
- Form Language
- Matte Painting and Concept Art:
- Max Dennison
- Matte Painting and Concept Art:
- Roger Gibbon
- Matte Painting and Concept Art:
- Kim Frederiksen
- Matte Painting and Concept Art:
- Diego Goberna
- Matte Painting and Concept Art:
- Lukasz Pazera
- Matte Painting and Concept Art:
- Daniel Cacouault
- Matte Painting and Concept Art:
- Giles Dill
- Compositing:
- Niamh Lines
- Compositing:
- Johnny Still
- Compositing:
- David Lea
- Editing:
- Anne Monnehay
- Editing:
- Jamie Foord
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