Sonic's Pete and T.J. get episodic, tied to MTV's Backchannel game&
Oct 01, 2008
Sonic's Pete and T.J. get episodic, tied to MTV's Backchannel game for The Hills. As the main sponsor, The Stalls airs as the first spot during the show's first break, until the finale on December 22. The plot thickens over broadcast, but Sonic's branding will be on the Backchannel page, in banners, and in a sponsored contest to send winners to a Hills finale party.