The National Australia Bank is out to help you watch Australian Football League's Grand Final with a fun campaign out of Clemenger BBDO Melbourne.
Stuck at work on game day? Apply for an NAB stand-in -- twenty men and women willing to go into work for you, or maybe show up at your wedding rehearsal dinner, or attend your child's birthday party -- basically, stand in for you for any commitment you may have made.
"We found that nearly half of Victoria would give up whatever they were meant to be doing that day in order to get to the Grand Final. Footy fans said they would give up beer, hand over their mobile phone and even give up wearing deodorant for a year to get a seat at the game," said Clemenger BBDO ECD Ant Keogh in a statement.
The "stand-in" idea seems to be gaining popularity in the brand world. Del Campo Nazca Saatchi & Saatchi, for example, whisked fans of Andes beer away from boring family functions for the El Gran Escape campaign and also created an interactive doll that allowed Andes drinkers to enjoy a night out on the town with their buddies, while remaining at home with the lady.