What happened on the night Trayvon Martin was killed in Sanford, Florida? The Coalition to Stop Gun Violence is encouraging people to take a deeper look by reenacting the night of George Zimmerman and Trayvon's fateful encounter. The PSA uses real audio from emergency calls made that night as the sonic backdrop for the film, which addresses the event from the multiple observers' points of view. Ultimately, it urges viewers to take action to prevent other such tragedies from occurring in the 26 states that have "Stand Your Ground" laws in place. A website provides more information on how they can support the cause.

The film was created by a team of ad industry collaborators, including a group of creatives from Grey and post/editorial talent from Final Cut.