Heineken : Star Player--Best of 2011 IX #2
Watch, play and score
Published On
Apr 26, 2011
Editor's Pick
Heineken StarPlayer is a 'dual screen' soccer app that lets fans watch UEFA Champions League (UCL) matches on TV while they play the game in real-time.
The game can be played on a PC, iPhone or iPod touch and is downloaded from iTunes or played on the Heineken Facebook page. To score points, players anticipate events unfolding on the pitch live and make decisions on what will play out. When a key event occurs, the app triggers in real-time a 'Match Moment' and gamers are asked to choose from outcome options (for example, will that goal go in?). Players can compete and share scores with their friends, via Facebook, as well as other players around the world.
Credits
- Date
- Apr 27, 2011
- Brand :
- Heineken
- Client :
- Heineken
- Agency :
- AKQA
- Co-Chief Creative Officer :
- James Hilton
- Executive Creative Director :
- Nick Bailey
- Executive Creative Development Director :
- Andy Hood
- Head of Technical Architecture :
- Neville Kuyt
- Project Director :
- Hanna Gray
- Associate Creative Director :
- Miles Unwin
- Associate Creative Development Director :
- Paddy Keane
- User Experience Architect :
- Joanne Alden
- Senior Designer :
- Jamen Percy
- Senior Copywriter :
- Tessa Hewson
- Creative Developer :
- Wanja Stier
- Project Manager :
- Carolyn Mangan
- Technical Delivery Manager :
- Gareth Scrivens
- Technical Delivery Manager :
- Andrew Smith
- Technical Architect :
- Christopher Marsh
- Senior Software Engineer :
- Rob Gilks
- Quality Assurance :
- Ellen Woolridge
- Analyst :
- Lewis Corbett
Need a credit fix? Contact the Creativity Editors
Project Type