Heineken : Star Player--Best of 2011 IX #2

Watch, play and score

Published On
Apr 26, 2011

Editor's Pick

Heineken StarPlayer is a 'dual screen' soccer app that lets fans watch UEFA Champions League (UCL) matches on TV while they play the game in real-time.

The game can be played on a PC, iPhone or iPod touch and is downloaded from iTunes or played on the Heineken Facebook page. To score points, players anticipate events unfolding on the pitch live and make decisions on what will play out. When a key event occurs, the app triggers in real-time a 'Match Moment' and gamers are asked to choose from outcome options (for example, will that goal go in?). Players can compete and share scores with their friends, via Facebook, as well as other players around the world.

Credits

Date
Apr 27, 2011
Brand :
Heineken
Client :
Heineken
Agency :
AKQA
Co-Chief Creative Officer :
James Hilton
Executive Creative Director :
Nick Bailey
Executive Creative Development Director :
Andy Hood
Head of Technical Architecture :
Neville Kuyt
Project Director :
Hanna Gray
Associate Creative Director :
Miles Unwin
Associate Creative Development Director :
Paddy Keane
User Experience Architect :
Joanne Alden
Senior Designer :
Jamen Percy
Senior Copywriter :
Tessa Hewson
Creative Developer :
Wanja Stier
Project Manager :
Carolyn Mangan
Technical Delivery Manager :
Gareth Scrivens
Technical Delivery Manager :
Andrew Smith
Technical Architect :
Christopher Marsh
Senior Software Engineer :
Rob Gilks
Quality Assurance :
Ellen Woolridge
Analyst :
Lewis Corbett

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Project Type