Ordinary people vanish leaving only their clothing behind, in this spot for EA's "Star Wars: Battlefront" game, which hits stores on Nov. 17.
We're not sure where they've gone (although the "Star Wars" music may give you a clue) until we see actress Anna Kendrick disappear too, after having a Jedi moment with a bread knife while making a sandwich. Everyone then reappears on the battlefield, and it's a glorious romp to the end alongside Storm Troopers, Darth Vader and company. The spot's tagline is "Become more powerful." It was created by Heat, San Francisco, and directed by MJZ's Dante Ariola.