Starbucks/Product (RED) : Starbucks Love Project

Starbucks and (RED) lead an online global singalong.

Published On
Dec 08, 2009

Editor's Pick

On December 7,Starbucks and (RED) brought musicians from 124 different countries together online in a giant singalong of The Beatles' "All You Need Is Love," which was streamed live at starbucksloveproject.com. Now, visitors to the site are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate $.05 to the Global Fund to fight AIDS in Africa.

Credits

Date
Dec 09, 2009
Brand :
Starbucks/Product (RED)
Client :
Starbucks/Product (RED)
Agency :
BBDO-New York
Production Company :
Tool of North America
Production Company :
Anonymous Content/Gorgeous Pictures

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Project Type