Dell : Stars

Bringing back the stars.

Published On
Oct 23, 2012

Editor's Pick

Ah, young love. How much more effective it can be when you have the power of Dell technology to work with. Y&R New York and Biscuit's Philippe Andre tell the story of Billy and Charlotte. When Charlotte moves to a city and misses seeing the stars every night, Billy uses the power of Dell to bring them back to her, in this charming spot that shows the very human impact that great tech can have.

The brand's emotional appeals continue. It previously featured "Annie," a girl who learned to fly -- all with the help of Dell.

Credits

Date
Oct 23, 2012
Brand:
Dell
Client:
Dell
Agency:
Young & Rubicam-New York
Chief Creative Officer:
Jim Elliott
Group Creative Director:
Jim Radosevic
Creative Director/ Copywriter:
Margot Owett
Creative Director, Art Director:
Fern Cohen
Writer:
Elizabeth Polkinghorne
Art Director:
Carlo Berreto
Executive Producer:
Craig Jelniker
Executive Producer:
Jessica Dierauer
Production Company:
Biscuit Filmworks
Director:
Philippe Andre
Managing Director/Executive Producer:
Shawn Lacy
Executive Producer:
Colleen O'Donnell
Producer:
Scott Kaplan
Director, Photography:
Julian Whatley
Production Design:
Jahmin Assa
Editorial:
Final Cut
Editor:
Joe Guest
Assistant Editor:
Sonejuhi Sinha
Producer:
Maggie Dunn
Executive Producer:
Lauren Bleiiweiss
Online:
Absolute Post
Flame Artist:
Nathan Kane
Senior Producer:
Melissa Stephano
Executive Producer:
Melanie Wickham
Color:
Company 3
Colorist:
Tim Masek
Mix:
Heard
Engineer:
Eric Warzecha
Engineer:
Jodi Levine
Producer:
Sasha Awn
Executive Producer:
Gloria Pitagorsky

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Project Type