Ah, young love. How much more effective it can be when you have the power of Dell technology to work with. Y&R New York and Biscuit's Philippe Andre tell the story of Billy and Charlotte. When Charlotte moves to a city and misses seeing the stars every night, Billy uses the power of Dell to bring them back to her, in this charming spot that shows the very human impact that great tech can have.
The brand's emotional appeals continue. It previously featured "Annie," a girl who learned to fly -- all with the help of Dell.