USA Network : The Starter Wife

New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing. Visitors can immerse themselves in a virtual Hollywood wher

Published On
Oct 13, 2008
The Starter Wife

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New York-based digital agency Freedom + Partners has launched a web destination promoting USA's new show The Starter Wife starring Debra Messing.

Visitors can immerse themselves in a virtual Hollywood where they can create avatars, accrue points, earn virtual money and shop in high-end clothing stores. As each weekly episode premieres, new Flash mini-games will be launched on the site. Once registered, fans of the show can also communicate in a forum and stroll around virtual L.A. areas such as Brentwood, Beverly Hills and Malibu.