Fred & Farid Shanghai give you a very good reason to drink Orangina: pure, unadulterated statistics show that when you do drink that orange drink, pigeons are less likely to unload on you, human cannons less likely to target you, and more.

The campaign includes two TV spots directed by Gary Freedman of The Glue Society, a print component that is just as mystifyingly delightful -- as well as a behind-the-scenes film. We could see these doing really well on Super Bowl Sunday.