Russell Westbrook Shares Some Unofficial 'Stats' in Ad for Foot Locker

Causing Parental Neglect and Keeping Vine Afloat Are Among his Highlights

Published On
Feb 07, 2017

Editor's Pick

NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.

Never mind points, rebounds and assists, Westbrook's other "stats" include: that he's created twice as much "parental neglect" as usual (as parents ignore their offspring to watch him on their mobile devices), that he appears in "72% of opposing coaches' nightmares" and that his highlights "kept Vine alive for an additional 7.4 months."

The spot was directed by Kenny Herzog at O Positive, for BBDO New York.


Feb 07, 2017
Brand :
Foot Locker
Client :
Foot Locker
Agency :
BBDO-New York
Director :
Kenny Herzog
Production Company :
O Positive
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Chris Beresford-Hill
Associate Creative Director :
Mike Motch
Executive Producer :
Anthony Curti
Editorial Company :
Executive Producer :
Ralph Laucella
Executive Producer :
Ken Licata
Director, Photography :
Eric Steelburg
Sound Studio :
Sound Lounge
Color :
Copywriter :
Talon Gustafson

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Project Type