A Grandfather's World Opens Up in Duracell's Touching Short Film

'Mad Men' Actor John Slattery Provides V.O. in Effort Tied to National Hearing Month

Published On
May 04, 2016

Editor's Pick

To promote its batteries for National Hearing Month in May, Duracell has enlisted Mad Men's John Slattery for a voiceover in a touching video to support its giveaway of 50,000 free hearing tests.

The "Stay Connected" film from Anomaly, directed by Park Pictures' Vincent Haycock, tells the story of a grandpa who's losing out on some key things in life -- like hearing the grandchild he's babysitting crying in the distance -- because of hearing loss.

The condition affects 48 million Americans, but 80% of those over 65 who are affected don't seek treatment, according to Duracell, recently sold to Berkshire Hathaway from Procter & Gamble Co. The free tests can be done via touch-tone phone, administered by the non-profit group National Hearing Test.

This story also appears in Ad Age's the Lowdown.