'Stay Fresh,' encourages campaign out of BBH London
Mar 18, 2013
Have you ever had one of those weird moments in which you're scared of getting into cars with strangers (even if those strangers are super-hot ladies) or you don't like hot tubs because of the bacteria--one of those times when all of a sudden it dawns on you that you're turning into your dad? A new campaign for Mentos out of BBH London and directed by Biscuit's Tim Godsall is a cautionary tale about the phenomenon. The idea isn't entirely new, but nice production values and the slow buildup make all three spots worth a watch -- see the rest on the right.