Mentos Puts a Stop to the Dad Curse
'Stay Fresh,' encourages campaign out of BBH London
Published On
Mar 18, 2013
Editor's Pick
Have you ever had one of those weird moments in which you're scared of getting into cars with strangers (even if those strangers are super-hot ladies) or you don't like hot tubs because of the bacteria--one of those times when all of a sudden it dawns on you that you're turning into your dad? A new campaign for Mentos out of BBH London and directed by Biscuit's Tim Godsall is a cautionary tale about the phenomenon. The idea isn't entirely new, but nice production values and the slow buildup make all three spots worth a watch -- see the rest on the right.
Credits
- Date
- Mar 19, 2013
- Brand :
- Mentos
- Client :
- Mentos
- Agency :
- BBH-London
- Director, Marketing :
- Corrado Bianchi
- Creative Team :
- Simon Pearse
- Creative Team :
- Emmanuel Saint M'leux
- Creative Director :
- Marc Hatfield
- Producer :
- Peter Montgomery
- Production Company :
- Biscuit Filmworks
- Director :
- Tim Godsall
- Executive Producer :
- Orlando Wood
- Producer :
- Rick Jarjoura
- Director, Photography :
- Darko Suvac
- Editor :
- Rich Orrick
- Post Production :
- The Milll
- Sound Design :
- 750mph
- Sound Mix :
- Sam Ashwell
- Music :
- Adelphoi
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Project Type