Mountain Dew : Stay Sharp

o prove that caffeine really does make you smarter, Mountain Dew scoured YouTube for wacky footage to be used in creating a series of video clips that gauge the sharpness of websurfers' observational skills. After watching each visually inten

Published On
Jan 01, 2007
Stay Sharp

Editor's Pick

o prove that caffeine really does make you smarter, Mountain Dew scoured YouTube for wacky footage to be used in creating a series of video clips that gauge the sharpness of websurfers' observational skills. After watching each visually intensive clip (featuring effects by Spontaneous) at the "Stay Sharp" website, viewers are quizzed on the contents of said clip to determine how badly they need the concentration-enhancing properties of Mountain Dew's MDX energy drink.

Credits

Date
Jan 02, 2007
Chief Creative Officer :
Bill Bruce
Editor :
J.J. Lask
Visual Effects Creative Director :
John Leamy
Designer/Animator :
Chase Massengill
Associate Producer :
Shephanie Shen
Head of Production :
Bennett Lieber
Managing Director :
Brian Mitchell
Sound Designer :
Bill Chesley
Chief Creative Officer :
David Lubars
Creative Director/ Copywriter :
Peter Kain
Creative Director, Art Director :
Gianfranco Arena
Executive Producer :
Amy Wertheimer
Producer Assistant :
Melissa Stallings
Music Executive Producer :
Loren Parkins
Agency :
BBDO-New York
Sound Design :
Amber Music
Editorial Company :
PS 260
Visual Effects :
Spontaneous
Client :
Mountain Dew MDX
Brand :
Mountain Dew

Need a credit fix? Contact the Creativity Editors

Project Type