Art Series Hotels : Steal Banksy

Commit art theft.

Published On
Dec 14, 2011

Editor's Pick

Morals have clearly gone out of the window this season, as stealing seems to be all the rage. First, Swedish electronics retailer Pause invited consumers to break into its stores and steal a TV. And now, Australia' s Art Series Hotels is inviting patrons to 'stay the night and steal the art' with StealBanksy.com.au.

It's hiding a famous artwork, No Ball Games, bv the infamous street artist, somewhere in one of its hotels between December 15 and January 15, and it's up to guests to find it. They can get clues to its whereabouts via Twitter (by following @StealBanksy) and Facebook - and if they find it, they get to keep it.

Credits

Date
Dec 14, 2011
Brand:
Art Series Hotels
Client:
Art Series Hotels
Agency:
Naked Communications-Melbourne
Head of Ideas:
Paul Swann
Creative Director:
Seshan Moodley
Planning Partner:
Adam Ferrier
Strategist:
Aliya Hasan
Design:
Gerard Hindle
Director, Communications:
Jono Key

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Project Type
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