Performance artist Stefan Kits needed a change, and found the perfect match with agency Akestam.Holst and its client, the Swedish Postal Service.
It's one thing to liquidate your posessions via the internet, but this campaign brings an eco-friendly message of personal renewal. As Stefan says on the blog
, one of many
social media components to the campaign, "more than a great way of saving our planet [swopping is] an awesome way to communicate. Its so cool to go down to your Posten and send something, and pick up something completely different the other day." Like an Etsy
, the personally-relevant items live on.