Swedish Postal Service : Stefan the Swopper
Performance artist Stefan Kits needed a change.
Published On
Mar 18, 2009
Editor's Pick
Performance artist Stefan Kits needed a change, and found the perfect match with agency Akestam.Holst and its client, the Swedish Postal Service.
It's one thing to liquidate your posessions via the internet, but this campaign brings an eco-friendly message of personal renewal. As Stefan says on the blog, one of many social media components to the campaign, "more than a great way of saving our planet [swopping is] an awesome way to communicate. Its so cool to go down to your Posten and send something, and pick up something completely different the other day." Like an Etsy or Bookmooch, the personally-relevant items live on.
It's one thing to liquidate your posessions via the internet, but this campaign brings an eco-friendly message of personal renewal. As Stefan says on the blog, one of many social media components to the campaign, "more than a great way of saving our planet [swopping is] an awesome way to communicate. Its so cool to go down to your Posten and send something, and pick up something completely different the other day." Like an Etsy or Bookmooch, the personally-relevant items live on.
Credits
- Date
- Mar 19, 2009
- Client :
- Posten
- Agency :
- Åkestam Holst
- Executive Creative Director :
- Andreas Ullenuis
- Insteractive Creative Director/Art Director :
- Paul Collins
- Art Director :
- Petra Albrektson
- Art Director :
- Julia Nordlund
- Copywriter :
- Hugo Nissar
- Copywriter :
- Joakim Labraaten
- Production Lead :
- Sofia Swedenborg
- Production Agency :
- From Stockholm With Love
- Junior Art Director :
- Ebba Hultengren
- Junior Art Director :
- Mattias Nygrd
- Brand :
- Swedish Postal Service
Need a credit fix? Contact the Creativity Editors
Project Type
Tags
