Steve Jobs and His Clones Are all Over This Rolling Stone Campaign

Ad From Argentina Celebrates Apple Founder's Questioning Spirit

Published On
Jun 10, 2015

Editor's Pick

Rolling Stone pays tribute to Steve Jobs, but also anyone else who has his questioning spirit, in this witty ad from Argentina. It features a whole bunch of ordinary people looking a lot like the late Apple founder. "The Steves," as the ad calls them, wear black polo necks and jeans and pose inquiries you might imagine Jobs asking too (well, some of them).

Created by The Community's Buenos Aires office, it kicks off by paying tribute to Jobs, stating that he asked "Could it be simpler?" and then changed the world with the iPod. It then turns to some other, less famous, folk asking perhaps less world-changing questions: some are funny ("How could we have landed on the moon and yet can't make a toupee that doesn't look like a toupee?) whereas some are more serious. The spot ends with all of them marching together in their Jobs-like uniform, pointing out, "You never know which question will change the world."

"Everyone knows that that Rolling Stone is a great magazine about music culture, but what really sets it apart is its interviews, because they always ask what nobody else dares to ask," said The Community ECD Ramiro Raposo. "Steve Jobs wondered, could it be simpler? And that simple question changed everything."

The campaign "celebrates 'The Steves,' all the people out there who dare to push the lmiits by not accepting things the way they are," added The Community ECD Fernando Sosa."'Question everything' is the brand concept but is also an invitation to keep asking the smart questions, the simple questions, the silly questions. Because you never know which will be the one that will change the world next."


Jun 10, 2015
Brand :
Rolling Stone
Client :
Rolling Stone
Agency :
The Community
Chief Creative Officer :
Joaquin Molla
Chief Creative Officer :
Jose Molla
Executive Creative Officer :
Ramiro Raposo
Executive Creative Officer :
Fernando Sosa
Art Director :
Fernando Zagales
Copywriter :
Juan Mesz
Group Account Director :
Sebastian Diaz
Executive Account :
Lucas Saez
Producer :
Matias Castro
Client :
Barbara Branowski
Client :
Paula Rottenbucher
Production Company :
Barry Company
Director :
Mariana Youssef
Director, Photography :
Adolpho Veloso
Director Assistant :
Elton Takii
Art Director :
Guilherme Marini
Production Director :
Tadeu Piantino
Wardrobe :
Heloisa Cobra
Account Manager :
Juliana Martellotta
Executive Producer :
Krysse Mello
Editor :
Alexandre Boechat
Editor :
Rodolpho Ponzio
Post Production :
Fulano Filmes
Post Production Coordinator :
Karina Vallesi
Post Production Supervisor :
Ale Cois
Post Production Supervisor Assistant :
Sabrina Comar
Sound Director :
Music Production :
Andre Caccia Bava

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