McCann London's 2014 ad campaign for the Cannes Lions International Festival of Creativity (June 15 to June 21) features award-winning, well-known creatives and industry folks replicating cheesy poses from stock photos. Shot by Max Oppenheim, the creatives in the photos include Amir Kassaei of DDB, Droga5's Ted Royer, Ogilvy China's Sean Sim, Cindy Gallop, AKQA's James Hilton and The Barbarian Group's Ben Palmer. Each of them is super wow-excited about Cannes -- each execution, shot in a boring, dreary office space features the phrase "You'll come back as pumped a stock photo model." The ads feature relevant search terms like "Success," "Winning," "Energized," "Cannes," and "Pumped."