What Happens When a Time Out Shanghai Staffer Loses Their Phone?

When it Comes to Knowing a City, Nobody Does it Better than the Mag

Published On
Jul 16, 2013

Editor's Pick

Stealing isn't all bad -- not when you happen to have picked up a "lost' phone that belongs to someone who works at Time Out magazine. Energy BBDO Shanghai set out to prove that nobody knows the coolest things to do in Shanghai than the people of that magazine, by planting a phone on a street and waiting to see how picks it up. And when they did, they were taken on a whirlwind tour of their city, in style. Stops included a spot behind a store that happened to belond to a vintage film collector, an amazing meal and the coolest bar ever.

Credits

Date
Jul 16, 2013
Brand:
Time Out
Client:
Time Out
Agency:
Energy BBDO-Shanghai

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Project Type