Bully this robot and you'll see the effects on a teenage brain
Grey NY built AI platform 'Emma' for nonprofit Stomp Out Bullying
Editor's Pick
Artificial intelligence meets cyberbullying in a new project by nonprofit Stomp Out Bullying, which has built an AI platform designed to show the damaging effect online bullying has on a teenage brain.
Stomp worked with Grey New York and Dr. Jeff Gardere, a mental health expert and professor at the Touro College of Osteopathic Medicine in NYC, to create "Emma," a platform that processes negative social media posts.
Created based on clinical studies, "Emma" is designed to understand language and intent in each of the comments. She then associates the level of toxicity based on a scale, with toxic comments sparking a systemic effect in the platform's architecture based on real scientific data—for example affecting her memory, temperature and CPU. The system is designed to simulate the emotional, physical, and psychological effects as a teenager's brain does when being bullied.
The platform can be accessed at bullyingemma.com, and is designed for parents and educators as well as teenagers themselves.
“Through science, we see that kids really do suffer emotionally, not just physically from bullying,” say Dr. Gardere in a statement. “I believe that Emma could be an incredible teaching tool because if we can help teens understand what happens when bullying occurs, we can empower them to do better.”
Credits
- Date
- Apr 26, 2019
- Client :
- STOMP Out Bullying
- Agency :
- Grey-New York
- Global Creative Chairman :
- Per Pedersen
- Chief Creative Officer :
- John Patroulis
- Deputy Chief Creative Officer :
- Jeff Stamp
- Executive Creative Director :
- Bernardo Romero
- Executive Creative Director :
- Emiliano Gonzalez
- Associate Creative Director, Art :
- Guillermo Aracena
- Associate Creative Director, Copy :
- Drik Ghosh
- Creative Technology Director :
- Mauricio Ruiz
- Creative Technologist :
- Colin White
- Executive Production :
- Townhouse
- Head of Integrated Production :
- James McPherson
- Exec. Producer :
- Lauren Kulchinsky
- Producer :
- Dante Da Parma
- Director of Photography :
- Tom Brink
- Editor :
- Adam Defrin
- Music/Sound Design :
- Ryan Hobler
- Project Management :
- Katie Bartlett
- Project Management :
- Ali Diamond
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