Just Where Is This Epic Sci-Fi Trailer Leading?

Ad for Canal+ Looks Like the Next Futuristic Blockbuster

Published On
Jul 01, 2015

Editor's Pick

An epic science fiction film, with robots and stone bearers in capes navigating in a bleak landscape, appears to be leading up to a momentous conclusion in this ad from Canal+ in France. The fact that it's all done so convincingly (it was shot in Iceland by Partizan director Antoine Bardou-Jacquet) makes it all the more effective when the final frame isn't quite what we were expecting.

The ad, by BETC Paris, promotes the cable provider's Wi-Fi viewing box.


Jul 01, 2015
Agency :
Brand :
Client :
Brand Management :
Alice Holzman
Brand Management :
Guillaume Boutin
Brand Management :
Audrey Brugre
Brand Management :
Coline Andr
Agency Management :
Bertille Toledano
Agency Management :
Guillaume Espinet
Agency Management :
Elsa Magadoux
Agency Management :
Jrmy Taffin
Executive Creative Director :
Stphane Xiberras
Creative Director :
Olivier Apers
Art Director :
Sophian Bouadjera
Copywriter :
Lucas Bouneou
TV Producer :
David Green
TV Producer :
David Brakha
Production :
Post Production :
Royal Post
Post Production :
Brice Colinet
Montage :
Sophie Reine
Visual Effects :
Sound Production :
Executive Production :
True North
Director :
Antoine Bardou-Jacquet
Cinematographer :
Matias Boucard
Costume Design :
Jean-Christophe Spadaccini

Need a credit fix? Contact the Creativity Editors

Project Type