An epic science fiction film, with robots and stone bearers in capes navigating in a bleak landscape, appears to be leading up to a momentous conclusion in this ad from Canal+ in France. The fact that it's all done so convincingly (it was shot in Iceland by Partizan director Antoine Bardou-Jacquet) makes it all the more effective when the final frame isn't quite what we were expecting.

The ad, by BETC Paris, promotes the cable provider's Wi-Fi viewing box.