When Your Underwear Lets You Down, SAXX Has The Answer

Underwear Brand's Campaign Has Direct Message For Guys

Published On
Oct 24, 2013

Editor's Pick

Forget gorgeous models posing in briefs. Underwear brand SAXX has decided to be direct in these humorous ads featuring a Prom couple and a houseguest, by One Twenty Three West, Vancouver. It's all about being comfortable - because if you aren't, you'll get caught out. The comedy might be straight out of American Pie, but it works all the same.