AICP : Stop Babies and Puppies

Die babypuppy, die!

Published On
Jan 12, 2010
Stop Babies and Puppies

Editor's Pick

The AICP is seeking to stamp out ad cliches with its 2010 Call for Entries campaign. The integrated push hinges on a peculiar logo--a babypuppy--which features the head of a dog and body of a baby. The logo represents the industry's overexposed imagery and cliches and serves as a rallying cry for creatives to avoid the path most traveled.

The campaign website features a clever editing tool, the "Cliche Ad Machine," that allows visitors to cut together saccharine scenes to create their own cliche ads, as well as a shootem up video game targetting babies atop puppies. Direct mailers also included temporary stencil kits that invite creatives to spread word of the movement against babypuppies.


Jan 13, 2010
Brand :
Client :
Agency :
VCU Brandcenter
Copywriter :
Christopher Trumbull
Art Director :
Jeff Dryer
Creative Technologist :
Jarrod Higgins
Brand Manager :
Lauren Kosteski
Faculty Advisor :
Website Development Company :
Istros Media Corporation
Developer :
Effie Samios
Developer :
Ilya Startsev
Music Company :
Composer :
Brian Jones
Executive Producer :
Chris Peterson
Editor :
Frank Rodriguez
Music Company :
COPILOT Strategic Music & Sound
Composer :
Ravi Krishnaswami
Executive Producer :
Jason Menkes
Stock Footage :
Corbis Motion
Stock Footage :
Thought Equity Motion
Production Company :
Arf & Co.
Director :
Adam Karsten
Director, Photography :
Adam Karsten
Hand Model :
Adam Karsten
Executive Producer :
Mark Fitzmartin
Producer :
Rob Mackler
Hand Model :
Rob Mackler
Actor :
Rob Mackler
Production Manager :
Michael Dudek
Camera Operator :
Anthony Jacques
Lighting :
Tom Dellafave
Managing Director :
Rick Boyko

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