AICP : Stop Babies and Puppies
Die babypuppy, die!
Published On
Jan 12, 2010

Editor's Pick
The AICP is seeking to stamp out ad cliches with its 2010 Call for Entries campaign. The integrated push hinges on a peculiar logo--a babypuppy--which features the head of a dog and body of a baby. The logo represents the industry's overexposed imagery and cliches and serves as a rallying cry for creatives to avoid the path most traveled.
The campaign website features a clever editing tool, the "Cliche Ad Machine," that allows visitors to cut together saccharine scenes to create their own cliche ads, as well as a shootem up video game targetting babies atop puppies. Direct mailers also included temporary stencil kits that invite creatives to spread word of the movement against babypuppies.
Credits
- Date
- Jan 13, 2010
- Brand :
- AICP
- Client :
- AICP
- Agency :
- VCU Brandcenter
- Copywriter :
- Christopher Trumbull
- Art Director :
- Jeff Dryer
- Creative Technologist :
- Jarrod Higgins
- Brand Manager :
- Lauren Kosteski
- Faculty Advisor :
- VCU
- Website Development Company :
- Istros Media Corporation
- Developer :
- Effie Samios
- Developer :
- Ilya Startsev
- Music Company :
- Bangolia
- Composer :
- Brian Jones
- Executive Producer :
- Chris Peterson
- Editor :
- Frank Rodriguez
- Music Company :
- COPILOT Strategic Music & Sound
- Composer :
- Ravi Krishnaswami
- Executive Producer :
- Jason Menkes
- Stock Footage :
- Corbis Motion
- Stock Footage :
- Thought Equity Motion
- Production Company :
- Arf & Co.
- Director :
- Adam Karsten
- Director, Photography :
- Adam Karsten
- Hand Model :
- Adam Karsten
- Executive Producer :
- Mark Fitzmartin
- Producer :
- Rob Mackler
- Hand Model :
- Rob Mackler
- Actor :
- Rob Mackler
- Production Manager :
- Michael Dudek
- Camera Operator :
- Anthony Jacques
- Lighting :
- Tom Dellafave
- Managing Director :
- Rick Boyko
Need a credit fix? Contact the Creativity Editors
Project Type
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