Asics : Stop At Never - Jackhammer
What can your shoe go through?
Editor's Pick
Vitro and ASICS team up for a slick, snazzy new site, 'Stop At Never,' which showcases shoes undergoing a range of 'experiments' to highlight just how shockproof, waterproof and stable it really is.
The site is beautifully designed, with a scroll-through functionality that lets you navigate through web videos of the experiments, which include jackhammering a shoe to see how well it absorbs shock, and testing its agility by getting a runner to sprint through a fountain.
While the 'experiment' concept isn't really new -- Columbia Sportswear most recently debuted 'Great Moments in Trying Stuff,' experimenting using a shoe as a colander to make 5-bean salad, for one -- but the execution of this Asics idea definitely makes it worthy.
Check out some of the videos on the right.
Credits
- Date
- Apr 10, 2012
- Brand :
- Asics
- Client :
- Asics
- Agency :
- Vitro
- Chairperson :
- John Vitro
- Chief Creative Officer :
- Jonas Hallberg
- Chief Creative Officer :
- Liron Reznik
- Creative Director :
- KT Thayer
- Copywriter :
- Schuyler Vanden Bergh
- Copywriter :
- Simone Nobili
- Art Director :
- Kevin Lukens
- Art Director :
- Kevin Cimo
- Art Director :
- Cris Westrell
- Art Director :
- Dominic Al-Samarraie
- Agency Producer :
- Mickey Strider
- Agency Digital Producer :
- Lina Drott
- Agency Digital Producer :
- Christoffer Lorang Dahl
- Digital Production :
- Kokokaka
- Video Production :
- 13 Keys
- Photography/Video Editing :
- Dave Friz
- Sound Design :
- 13 Keys
Need a credit fix? Contact the Creativity Editors
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