Asics : Stop At Never - Jackhammer

What can your shoe go through?

Published On
Apr 09, 2012

Editor's Pick

Vitro and ASICS team up for a slick, snazzy new site, 'Stop At Never,' which showcases shoes undergoing a range of 'experiments' to highlight just how shockproof, waterproof and stable it really is.

The site is beautifully designed, with a scroll-through functionality that lets you navigate through web videos of the experiments, which include jackhammering a shoe to see how well it absorbs shock, and testing its agility by getting a runner to sprint through a fountain.

While the 'experiment' concept isn't really new -- Columbia Sportswear most recently debuted 'Great Moments in Trying Stuff,' experimenting using a shoe as a colander to make 5-bean salad, for one -- but the execution of this Asics idea definitely makes it worthy.

Check out some of the videos on the right.


Apr 10, 2012
Brand :
Client :
Agency :
Chairperson :
John Vitro
Chief Creative Officer :
Jonas Hallberg
Chief Creative Officer :
Liron Reznik
Creative Director :
KT Thayer
Copywriter :
Schuyler Vanden Bergh
Copywriter :
Simone Nobili
Art Director :
Kevin Lukens
Art Director :
Kevin Cimo
Art Director :
Cris Westrell
Art Director :
Dominic Al-Samarraie
Agency Producer :
Mickey Strider
Agency Digital Producer :
Lina Drott
Agency Digital Producer :
Christoffer Lorang Dahl
Digital Production :
Video Production :
13 Keys
Photography/Video Editing :
Dave Friz
Sound Design :
13 Keys

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