Eerie David & Goliath Tale Marks Maserati's Super Bowl Debut
Who is this Challenger She Speaks of?
Published On
Jan 31, 2014
Editor's Pick
This eerie, filmic ad created out of Wieden + Kennedy brought a bit of mystery to last night's game. Lush, foreboding landscape shots interspersed with scenes of a young girl speaking of sleeping giants, and a smaller, nimbler foe poised to pounce upon them. In the end, it turned out that the David-in-waiting was automaker Maserati, ready to take on the bigger auto brands.
Credits
- Date
- Jan 31, 2014
- Brand :
- Chrysler Maserati
- Client :
- Chrysler Maserati
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Aaron Allen
- Creative Director :
- Kevin Jones
- Creative Director :
- Michael Tabtabai
- Copywriter :
- Matthew Dickman
- Copywriter :
- Matt Egan
- Art Director :
- Chuck Carlson
- Art Director :
- Brandt Lewis
- Senior Broadcast Prodcuer :
- Erika Madison
- Senior Broadcast Prodcuer :
- Bob Wendt
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Susan Hoffman
- Head of Production :
- Ben Grylewicz
- Executive Producer :
- Corey Bartha
- Production Company :
- Chelsea
- Director :
- David Gordon Green
- Executive Producer :
- Allison Amon
- Executive Producer :
- Lisa Mehling
- Executive Producer :
- Pat McGoldrick
- Line Producer :
- Adam Gross
- Director, Photography :
- Eric Treml
- Editoral Company :
- Joint
- Editor :
- Tommy Harden
- Executive Producer :
- Patty Brebner
- Post Production :
- Yamaris Leon
- Assistant Editor :
- Eric Hill
- Color :
- Company 3
- Colorist :
- Siggy Ferstl
- Producer :
- Matt Moran
- Visual Effects Company :
- Method
- Lead Flame Artist :
- Claus Hansen
- Executive Producer :
- Robert Owens
- Producer :
- Colin Clarry
- Sound Design :
- Stimmung
- Sound Designer :
- Gus Koven
- Executive Producer :
- Ceinwyn Clark
- Producer :
- Kristina Iwankiw
- Music Track :
- Murcof, Cosmos I
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
- Producer :
- Suzanne Hollingshead
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